they aren't pirating freeware guys... it is a hook... you do a google search, and as arodsat said.. the impression is that you will get to whatever you are looking for by clicking that link.. by showing on the google search that there are 10,000 downloads available, they are hoping that someone will be dumb enough to get onto their site, and then link out of it to somewhere that is more malicious.. like to a site that will have a keylogger, or other such malware and maybe get a credit card number or two, or usernames and passwords, etc...